I was pleased to see “the cloud” described in plain terms in this CBC news article:

http://www.cbc.ca/news/technology/how-to-keep-your-private-photos-from-running-wild-on-the-web-1.2753397

“Don’t call it ‘the cloud.’ Call it someone else’s computer,” wrote security blogger Graham Cluley in a post last December, saying that mentality will make people more mindful of the security risks.

Hopefully, we can go back to calling data centres “data centres” again, soon.